Problem
Doyle’s Outpost is a restaurant and arcade based in Alexandria, Virginia, They were struggling to attract customers and generate revenue in a post-pandemic market. They found it difficult to stand out from their competitors and connect with their target audience.
Solution
My team and I were able to build brand awareness using social media, ads, & email campaigns, and site SEO. Creating fun and engaging content with targeted messaging that spoke directly to the target audience was key in being able to increase their visibility and reach potential customers.
Results
The combination of these campaigns was able to increase organic site traffic by 31% over one year with an ad conversion rate of 150%! Our efforts directly lead to attracting new customers, building a loyal customer base, and ultimately, driving revenue growth.
Additional Credits
Lauren Hull
Senior Visual Designer & Creative Project Lead