My Role
As an Assistant Creative Director, I am responsible for developing and executing innovative and effective advertising campaigns. I work closely with the creative team to brainstorm ideas, develop concepts, and oversee the production of various creative assets such as copy, visuals, photo, and video content. Additionally, I establish and maintain the project plans, timelines, and budgets, and ensure that all project requirements are met all while working side by side with clients to ensure their visions are met. Though my greatest pride is my role in mentoring and guiding junior creatives, helping them to develop their skills and produce exceptional work.

At Stratifi I managed projects and clients of all shapes and sizes while also working through various process improvement and business development initiatives.

I ran the social for Stratifi which was a fun creative challenge.

One of my primary projects when hired, was to revamp the social media presence. I had to create and execute a content plan that included regular reels and video content to showcase the brand and its offerings in an engaging and creative way. Also by leveraging social media to promote the blog content, I was able to increase visibility and attract more traffic to the site. By combining all of these tactics, I was able to create a holistic strategy that maximized the online presence.